Hello everyone,I'm sure you all know what day it is, Super Bowl Sunday! Today two teams are going to go head to head in the biggest, most televised, most advertised, football game of the year! http://www.touthouse.com/image/super-bowl-2009.gif(image to right). Today the Arizona Cardinals and the Pittsburgh Steelers, will go head to head, and only one team will be able to call themselves the champion for the year.
The Super Bowl is one of the biggest events in sports all year. Super Bowl has come a long way since it began in 1967. http://www.super-bowl-history.us/superbowl-history.html Advertising on television has become a huge asset to the Super Bowl every year. On average about $2.5 Million dollars are spent on buying a 30 second spot for advertising a product! http://www.super-bowl-history.us/superbowl-history.html In my opinion this is a ridiculous amount of money to be spent on one advertisement, but yet it is a smart idea for companies to get their advertisements out on Super Bowl Sunday. A survey was taken last year before the Super Bowl and there was a total of 68% of American adults expected to be watching the game, 90 million viewers! Of that 68% there were a total of 19% of viewers watching just to see the commercials, and 38% were watching to see both the game and the commercials. http://www.associatedcontent.com/article/580185/most_people_watched_the_super_bowl.html So as you can see, it is a good idea to advertise when a total of 57% of viewers were watching the game to see the advertisements. There are probably more people watching and then decide to buy those products. The advertisements are also entertaining and fun to watch.
Another huge part of the Super Bowl is the half-time show. The show gets bigger and better every year, often including big stars of that year. I also believe that many people also tune into the game just to watch the half-time show as well, to see their favorite stars sing. In my opinion the best half time show was the one Janet Jackson and Justin Timberlake appeared in, in 2004. It was one of the most controversial appearances of the year, probably because there was some nudity, and it was live on television! This could also be one of the reasons kids and older people as well are less sensitive to nudity, profanity and other things because of how the media exposes everything! This wardrobe malfunction is just another example of what is exposed to the world by media. Whether it is appropriate or not.
I, like millions of other people am watching the super bowl right now. Like you said it is almost a national holiday, it is by far the biggest sporting event of the year, each and every year. And also like you stated it is a huge oppertunity for companies to promote themselves, your right it is a lot of money to get some air time during the game especially during the economic struggles we are in now. GM and FedEx have recently pulled out of the advertising over the super bowl and it probably is a good thing they have because over the last year we all know about GMs bail out and FedEx has had their own legal troubles. But to all the other companies that do buy air time, I would say it is completely worth it.
ReplyDeleteI think that is it absolutely ridiculous how much companies pay for thirty seconds of an advertisement. A lot of people watch the game to see how good the commercials are or how good the halftime show is. To some it would not even matter who won the game but whether or not the commercials or halftime show was worth watching. Superbowl is definitely a lot bigger event than it used to be.
ReplyDeleteI too, like so many others, enjoy watching this annual event. The game, commercials, food and half time entertainment definately makes for a great night. It probably the one and only time that I actually look forward to watching commercials on TV. However, I can't believe just how much companies are paying to get just a 30 second commercial!
ReplyDelete